Laressa Raine Journal — Craft & Care
What happens after the box is opened is what decides how long the quality lasts.
A piece of hair this good doesn’t ask for much. It asks for attention. The difference between hair that lasts a season and hair that lasts years rarely comes down to the hair itself — it comes down to what happens after it leaves the box. A few deliberate habits, kept consistently, are what carry that first‑day quality forward. Here is how we recommend caring for yours.
Washing
Condition generously, especially through the mid-lengths and ends — that’s where the hair is oldest and needs the most support. A full wash and deep condition every one to two weeks keeps it balanced; more than that, and you’re working against it.
When you do wash, be gentle. Rubbing or twisting the hair while it’s wet is where damage begins, not where it’s caught. Let it air dry when you can, and if you’re reaching for heat, keep it at or below 400°.
Detangling
Start at the ends, never the root. Working a paddle brush upward from the bottom, section by section, is what prevents the tangling in the first place — brushing top-down just pushes knots further in.
At night, a loose braid or a silk scarf or bonnet does more for longevity than almost anything else on this list. Before combing, a small amount of light oil at the ends smooths the way, especially on days the hair feels a little drier than usual.
What to Avoid
If it’s tangled, work it loose — never pull or tug. Heat has its place, but it isn’t a daily habit; hold it in reserve for when you actually need it.
And when in doubt, treat the hair the way you’d treat anything you intend to keep: patiently.
“What we promise is what arrives. Every time.”Laressa Raine
This is the same standard we hold the hair to before it ever reaches you — just continued in your hands. Cared for well, it keeps its quality not for weeks, but for as long as you choose to wear it.